Internet Communication Management
International Week
Wojciech Dyduch, Małgorzata Pańkowska (eds.)

New technologies, including management information systems, the Internet and mobile communication technologies, have transformed many aspects of modern business and marketing. It seems only natural that recent studies have begun to address the role of communication in the particular context of new technologies. With the advent of new mobile infrastructure providing higher bandwidth and constant connection to the network from virtually everywhere, the way people use communication media is predicted to radically transform. A new breed of information systems, referred to as Internet systems as well as mobile information systems have appeared to address the emerging situation.

The purpose of the initiative "Internet Communication Management" has been the publication of the discussions initiated during the First International Week ,,Internet Communication Management'' organized by the Promotion and New Media Bureau in cooperation with Faculty of Informatics and Communication at University of Economics in Katowice in February 2011.

The book covers papers written by university professors from different countries i.e., Germany, Italy, Taiwan, France, Turkey, Holland, UK, Belgium, Czech Republic and Romania.

We kindly invite to see the International Week http://www.intweek.ue.katowice.pl/ and to the participation in the learning courses.

"Internet Communication Management" book aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of communication management. It is written by and for professionals who want to improve the general understanding of the strategic role of communication value in the distributed business environment and the necessity to protect and properly utilize the communication media at different levels of organizations as well as in society. The general mission of this book is as follows:
Assuming that business organizations as well as individuals are entirely linked together in Internet, a new approach to communication management must be developed that covers the estimation of synergy effects, the compatibility and interoperability problems, business and social value creation, and the overload reduction and information protection.

The target audience of this book will be composed of professionals and researchers working in the field of communication management in various disciplines, e.g. library, information and communication sciences, administrative sciences and management, social science and marketing, education, computer science, and information technology. Academic researchers, students as well as practitioners (information analysts, managers and designers) should be interested in this book. The book should help them to rethink what they do, how they do it and to encourage them to create better activities of Internet communication valuation and utilization.